THE AMAZON EO BRAND
If you do a Google search for “Amazon our brands” it will bring you to a page in Amazon that will let you search all the products that Amazon calls “Our Brands.” If you then type in Essential Oils in the search box it will bring you to only one brand that is considered the Amazon brand which is NATRÄL ( https://www.amazon.com/s/ref=nb_sb_noss… ). This brand does not exist outside of Amazon and since they are selling “Lavender, 100% Pure and Natural” for $8.09 for a 1 ounce bottle, I thought I would take a look at it on the GC. This is a ridiculously low price in a market where lavender is now at an all time high. Multiple tons of true lavender from Bulgaria are now selling at $150/kg and higher as there has been a shortfall in the crop this year due to flooding. Prices will only continue to increase at least until the new crop is available next July/Aug. At these high prices from source there is little room for profit at $8.09 per 30ml bottle by the time you consider bottling and labeling costs and so I knew they must be cutting corners somehow.
As suspected, the analysis shows that this product is not true lavender (Lavandula angustifolia) but actually LAVANDIN oil (Lavandula hybrida). To some of you not well versed into the EO industry standards this may not seem like a big deal. But there is a HUGE difference between lavender oil and lavandin oil and no REPUTABLE supplier would ever try to pass off lavandin as true lavender oil. Therapeutically they are used differently because lavandin has a relatively large amount of camphor, 1,8-cineole and borneol (see attached analysis report below)compared to true lavender, and because of these elevated levels lavandin is a much more medicinal/herbal smelling product than the beautiful sweet, fruity floral notes of a true lavender oil with no harshness from the three aforementioned components which are all less than 1% in a good lavender oil . Secondly, the cost is drastically lower for lavandin, typically one third (or less) the cost of true lavender. So you see, when companies misrepresent Lavandin as true lavender oil, they get an unfair competitive advantage over honest, reputable vendors who don’t engage in these fraudulent labeling practices, and the uneducated consumer is duped into getting the wrong oil and starts using a lavandin oil as lavender oil and doesn’t get the expected results they were expecting. I hope people will share this information to combat the good reviews that this brand is getting. If you have purchased this product perhaps you could leave a review with the new knowledge that you were lied to by this Amazon “Our Brand.”